Mission Statement

The mission of Health Power for Minorities (Health Power), is to improve the health of minority or multicultural populations, and thus the health of society as a whole. Our mission is pursued through:

  • production and wide dissemination of authoritative, user friendly, culturally relevant and credible health related information;
  • health promotion in communities of color, and among others in a position to have a positive impact on their physical, mental and spiritual health;
  • provision of consultative services for capacity-building, including the development and enhancement of culturally relevant programs, services and activities; and
  • partnering and collaborating with the public, non-profit and private sectors in planning, implementing and operating customized strategies and programs for disease prevention, early detection and control.

The hallmarks of the Health Power approach are: (a) customized health communications, and (b) strategic alliances.


Our Expertise

Health Power personnel have extensive experience in multicultural health. Norma J. Goodwin, M.D., Founder, President and CEO, is a nationally recognized expert in the field, as exemplified by the following representative accomplishments:

  • Conduct of six national conferences including a two-day videoconference linking more than 1,750 persons from 800 organizations in 16 cities, via satellite;
  • Partnering with the U.S. Centers for Disease Control and Prevention (CDC) for 11 consecutive years in preventing HIV and AIDS in communities of color;
  • Production and wide dissemination of customized print and audio-visual health information and promotion messages including more than two million national broadcast message impressions;
  • Conduct of numerous marketing and market research activities especially focus groups and other qualitative research;
  • Developing and operating customized community intervention programs such as:
    • Bedford Stuyvesant Healthy Heart Program – developed and operated for six years with funding from the NYS Department of Health;
    • United For Health Ministry – an urban community faith based health promotion and disease prevention program of six churches with total congregations of more than 10,000;
    • Safe Passage for African-American and Latino Teens – a community demonstration model for preventing pregnancy, HIV/AIDS, substance abuse and violence, whose concept and approach generated sizeable grants from two federal agencies.

Numerous additional past partnerships related to multicultural health directed or facilitated by Dr. Goodwin and other Health Power personnel include collaborations with: Abyssinian Baptist Church, Alabama AIDS Task Force, American Cancer Society, American Diabetes Association, American Heart Association, American Red Cross, BBDO, Bristol-Myers Squibb, CBS Corporation, California Wellness Foundation, Council of National Black Churches, Florida A & M University, Glaxo Wellcome, Howard University School of Medicine, Local 144, SEIU, AFL-CIO, Medscape, Meharry Medical College, Met Life Foundation, NAACP, National Baptist Association of the USA, National Black Nurses Association, National Campaign to Prevent Teen Pregnancy, National Council of LaRaza, National Council of Negro Women, National Hispanic Medical Association, National Hispanic Nurses Association, National Institutes of Health, National Medical Association, National Minority AIDS Council, National Urban League, National Women’s Health Council, New York Academy of Medicine, NYC Health Department, NYS Health Department, San Antonio College, Stuart W. Mott Foundation, Summit Fund of Washington, Temple University, Time Warner, U. S. Conference of Mayors, U.S. Office of Minority Health, University of Texas, UCLA School of Public Health, United Way of New York City, Wm. Wrigley Jr. Company, and Women’s Medical Association of New York City.