Our Mission and Expertise

                         Our Mission and Expertise

The mission of Health Power for Minorities (Health Power), is to improve the health of minority or multicultural populations, and thus the health of society as a whole. Our mission is pursued through:

  • production and wide dissemination of authoritative, user friendly, culturally relevant and credible health related information;
  • health promotion in communities of color, and among others in a position to have a positive impact on their physical, mental and spiritual health;
  • provision of consultative services for capacity-building, including the development and enhancement of culturally relevant programs, services and activities; and
  • partnering and collaborating with the public, non-profit and private sectors in planning, implementing and operating customized strategies and programs for disease prevention, early detection and control.

The hallmarks of the Health Power approach are: (a) customized health communications, and (b) strategic alliances.


Our Expertise

Health Power personnel have extensive experience in multicultural health. Norma J. Goodwin, M.D., Founder, President and CEO, is a nationally recognized expert in the field, as exemplified by the following representative accomplishments:

  • Conduct of multiple national conferences including a two-day videoconference linking more than 1,750 persons from 800 organizations in 16 cities, via satellite;
  • Partnering with the U.S. Centers for Disease Control and Prevention (CDC) for 11 consecutive years in preventing HIV and AIDS in communities of color;
  • Production and wide dissemination of customized print and audio-visual health information and promotion messages including more than two million national broadcast message impressions;
  • Conduct of numerous focus groups and other market research activities; and
  • Developing and operating customized community intervention programs.
  • Collaborating with multiple non-profit, governmental and private sector organizations including: American Cancer Society, American Diabetes Association, American Heart Association, American Red Cross, BBDO, Bristol-Myers Squibb, California Wellness Foundation, Council of National Black Churches, Florida A & M University, Glaxo Welcome, Howard University School of Medicine, Meharry Medical College, Met Life Foundation, NAACP, National Baptist Association of the USA, National Campaign to Prevent Teen Pregnancy, National Council of LaRaza, National Hispanic Medical Association, National Hispanic Nurses Association, National Institutes of Health, National Medical Association, National Minority AIDS Council, National Urban League, , New York Academy of Medicine, NYC Health Department, NYS Health Department, San Antonio College, Stuart W. Mott Foundation, Summit Fund of Washington, Temple University, Time Warner, U. S. Conference of Mayors, U.S. Office of Minority Health, University of Texas, UCLA School of Public Health, Wm. Wrigley Jr. Company, and Women’s Medical Association of New York City.