Norma J. Goodwin, M.D., Health Power Founder, President and CEO, recognized by Aetna as a “Science and Technology Innovator“, explains key Health Power communication strategies and approaches:
We will be launching a “New Health Power website” soon. The Website is the centerpiece of our National Minority Health Communication Network, which is ranked by Google as the No. 1 source of health information for minorities worldwide.
Key overall communication network strategies and approaches used by us include:
- Providing “Different Strokes for Different Folks” – because they’re all important, and their interests and needs differ;
- Giving primary emphasis to Disease Prevention, Early Detection, and Control;
- Providing “Health Information for Self-Preservation;
- Emphasizing that Health is Physical, Mental, and Spiritual Health, combined;
- Providing information that’s: tailored or customized, user-friendly, culturally relevant, and authoritative;
- Emphasizing that if one doesn’t adopt and maintain healthy lifestyles and practices for oneself, then one should do so for two reasons:
– for those who love you and/or for those you love.
- Emphasizing our motto, or tagline: Knowledge + Action = Power! ®
Two distinct Aetna recognitions of Dr. Goodwin because of her leadership of Health Power and regarding digital minority health communication have been:
- Featured person for May 2008 in Aetna’s African American Calendar, and
- Featured as one of four “Science and Technology Innovators” In Aetna’s subsequent book, “Breaking Barriers”. Dr. Goodwin was one of 44 individuals featured in “Breaking Barriers” out of more than 300 prior subjects in Aetna’s African American History Calendar over a 27-year period. Others featured in “Breaking Barriers” include: Arthur Ashe, Rev. Dr. Martin Luther King, Jr., Ralph Bunche, Josephine Baker, Earl Graves, Sr., Sidney Poitier, Ossie Davis, Ruby Dee, Johnetta Cole and Shiriki Kumanyika.